SXSW is all about expecting the unexpected, and this time around, that meant striking up a new friendship with long-time friend and featured artist on the site, Jong Lee, otherwise known as Toronto-based dream-pop multi-instrumentalist Peach Luffe. Most people, when meeting for the first time, would start their conversations with something simple, like an ordinary […]
Per his Spotify artist bio and our interview with him back in 2019, Jong Lee adopted the stage name Peach Luffe because he “likes peaches” and “admires the free and happy-go-lucky Luffy from One Piece.” The latter description could also be applied to the bright melodies of the Toronto singer-songwriter’s music, though as we’ve covered, […]
Peach Luffe, the Toronto-based project of singer-songwriter Jong Lee, is back. After releasing the head-bobbing, wandering “On My Side” early last year, the musician has since continued to put out moody indie pop songs in follow-up singles “Paralyzed” and “Wave.” Together with his bandmates Sean Yerzy, Jonathan Friedman, and Michael Friedman, Lee and his band […]
After sitting down with Peach Luffe (Jong Lee) and Eunice Keitan at a coffee shop, I realized how much their personalities complement each other–just like their musical styles and skills do. Eunice speaks softly and radiates warmth and positivity, while Jong is energetic–hardly able to contain his excitement whenever topics like anime or music theory […]