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Music MV Premiere

Premiere: Krost’s aesthetic visual for “Sting” calls for a moment of self-reflection


Anaheim-based singer-songwriter Krost (Kristen Lee) is well on her way to releasing her newest project, Feel Alive EP, before the end of the year. Already we’ve heard the icy dance anthem “On the Vine” last month, but today the loop-master is returning with a music video for her follow up single “Sting.” 

Krost – “Sting” artwork. Photo by @emilylauphoto.

Unlike “On the Vine,” which leaned more heavily into a chugging dance-oriented beat, Lee shows off more of her storytelling skills here. Co-written by Foxing’s Enrique Sampson III, “Sting” conveys “acknowledging feelings of discomfort” in the past, present, and future in order to advance personal growth. “Blame it on the past… / Say the name / Feel it sting / Seal it all inside,” she repeats on the chorus like a new-age mantra.

Furthermore, Krost churns together a mix of warped techno-wave and haunting looped vocals (a well-earned trademark of the artist) to take on more lively forms. “Sting” is the best example of Lee’s slow crossover into more electronic-based production so far. Between the layered vocal loops that she perfected on her debut album Doldrums and the dynamic sounds that she’s dipped into so far, it’s fascinating to listen to her evolve as a musician.

On Lee’s first official music video (“very first ever… not filmed in my room” as she puts it), she wanders amongst wonderfully colorful sets ranging from a geometric shopping center to a grassy hillside. Directed by Van Chung, the video matches the free-spirited, DIY energy of Lee as she sings her way through each scene. It all ends with Lee having dessert, solo, as she faces herself in a mirror. Just like the song suggests, she’s finally confronting herself and quite literally having that moment of sweet self-reflection. If the message of the song is to be believed, it’s only natural that her artistry will keep on growing as well.

Watch the video for “Sting” below.

Directed by Van Chung; Cinematography & Edited by Farrah Su; Associate Producer, Assistant Editor & DIT–Emory Chao Johnson; Associate Producer & Set Photographer–Pauline Yang

Artist pages: Bandcamp | YouTube


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